Blog Post 9.4: Nattasaurus

I came across this picture on Facebook feed and found it interesting. This ad promotes Natural Beer’s beer cans. The picture displays a dinosaur that is designed with the natural beer’s can product and /or the box. The price for these beer is $12.99. If you like to drink and want to try something natural, why not try out Natural Beer and see if you like it. The product is blue, white and red. It’s a pretty natural look for a beer, well it’s just like every other beer basically.

Natural Beer’s target market is people who likes to drink beer, ages of 20+, and is cheap. This is the target market because the man that is in front of the dinosaur is around the ages of 20-30 and is imitating the dinosaur. This ad works because of the material that was to design a dinosaur. When you think of dinosaurs you probably thing they are cool and know that they are natural selections in the evolution realm. I like the word bubble with the dinosaur’s teeth mark I think it’s a good and simple ad but I wish the price would show on the ad to make it specific of the price. The words on the word bubble says, “Best beer for your buck,” basically it’s saying it will save you money for buying Natural Beer and it’s most likely cheap. Labeling it the best beer will draw the target audience’s attention but if it’s not true then they will be in deep trouble. I think they could have had a control group and give a percentage of how many people do like this beer and how many people don’t on the ad. Now this will determine if this brand should be label as “the best beer for people’s bucks.”

Blog Post 9.3: Left or Right?

This year Twix is promoting its newest brand of Peanut Butter Twix called Left Twix and Right Twix! Why? because these are two different kinds of Twix! I feel like I am overally repeating myself with this word. I found this commercial ad on the Facebook feed. As of this new brand, they hired Nick Lachey to promote it for them. In the video, Lachey promotes the Left and Right Twix in two different area. What you don’t realize is the Left Twix is the ‘rich and creamy peanut butter’ kind with the regular gold and yellow wrap, and the Right Twix is the ‘smooth and velvety peanut butter’ with the red and yellow wrap. The price is cheap! Now that there is two different kind of Twix, which one will you get?

Twix’s target market is current consumers, ages of 20-60, people who lives to travel, or buy outdoor things, and makes minimum wage or higher. This is their target market because Nick Lachey is showing that if you can buy things then you can eat and still do activities at the same time. I think it’s a great way to get the message out there. Getting a Twix is a good traveling snack, that’s what it says. The ad works, because we all know who Lachey is and seeing him is a bit surprising when I found out he was going to be Twix’s ad promoter. He is a man that’s fit and exercise and do outdoor activities, so to motivate men and get ladies attention to get twix is the way to do it.

Also, an important thing to realize is the Left and Right Twix is a great advertisement for people who writes on their left or right! So don’t hold yourself back and try out the new twix this year!

Blog Post 9.2: Act Your Age

I found this commercial ad on Facebook. I thought it was pretty humorous and had meaning to what the company is doing. This commercial is by Progressive Company. Its quote is “Act your age. Dump your parent’s insurance company and save.” This commercial shows an adult, who is around his 20’s, is still acting like a kid. It’s time to grow up and realize that life is not just living with your parents money but you need it too. The price to getting insurance will costly you a monthly fee but this will protect your titles, coverage for cars, house, etc.

Progressive Company’s target market is people who needs coverage for their personal property and assets. Their income is around above minimum wage and makes around $10,000+ a year. Ages they target are man and woman of ages 20+. The ad works because it’s saying to stop living under your parents insurance and get your own insurance. It’s saying that it’s a bad thing but you will need it in the long run. In the commercial the boy is sitting in a cart being wheeled around by his parents and acting like an immature kid. It’s a good self-reflect on yourself to act your age and take the bigger step in life.

Blog Post 9.1: Save the Date!

Get your free cone on Monday, March 16, 2015! Dairy Queen is promoting a giveaway of free cones on this VERY date! Celebrating their 75th anniversary of Fan Food! So go out and have yourself a merry cone of this start of Spring! The price is free with no charge (only if you are getting other items). It is an All-Day event and located in various locations. Also, there is only ONE cone limited per person. It’s not a bad idea, as long as you got that ice cream!

Dairy Queen’s target is for current consumers to celebrate their FANniversary of this month, ice cream overs, tis the season of Spring, and those who loves free ice cream. This is their target audience because everyone loves ice cream and who wouldn’t want to get a free cone? I think it’s a great idea for them to celebrate this with their fans or you can say current consumers for buying their supplies. The ad worked very well. The picture was not too extreme, it was perfect and very eye-catching. The date of the event was perfect, it was simple and made people question about what is going on that date therefore they will click on the link. I love the orange splashes, it represents the sun in a way of saying Summer’s on it’s way, let’s enjoy ice cream before it comes and still enjoy more. It was the perfect eye-catching ad so far.