Get your free cone on Monday, March 16, 2015! Dairy Queen is promoting a giveaway of free cones on this VERY date! Celebrating their 75th anniversary of Fan Food! So go out and have yourself a merry cone of this start of Spring! The price is free with no charge (only if you are getting other items). It is an All-Day event and located in various locations. Also, there is only ONE cone limited per person. It’s not a bad idea, as long as you got that ice cream!
Dairy Queen’s target is for current consumers to celebrate their FANniversary of this month, ice cream overs, tis the season of Spring, and those who loves free ice cream. This is their target audience because everyone loves ice cream and who wouldn’t want to get a free cone? I think it’s a great idea for them to celebrate this with their fans or you can say current consumers for buying their supplies. The ad worked very well. The picture was not too extreme, it was perfect and very eye-catching. The date of the event was perfect, it was simple and made people question about what is going on that date therefore they will click on the link. I love the orange splashes, it represents the sun in a way of saying Summer’s on it’s way, let’s enjoy ice cream before it comes and still enjoy more. It was the perfect eye-catching ad so far.
Kristy Xiong 